Taking Australia's largest automtive parts brand into the world of consumer ecommerce.

Repco is a nationally recognised automotive parts brand - a leader in its industry. Following its heavy investment in the B2B space, Repco decided to create a best in breed e-commerce platform to revolutionise the consumer space.

With a complicated pricing structure, multi-level discounting for automotive clubs and partner brands, Repco's 60+ data points and up to 8 prices for each product represented a challenge.

From a UX perspective, I needed to take into consideration a variety of new features designed to simplify the customer experience, increase basket size and conversion, increase store visits and take significant marketshare from its key competitiors.

Key Features

• Rego lookup - allowed us to create 'shop the parts' showcasing parts that fit your vehicle first
• Fitment Loopup - know if any part in Repo's catalogue would fit your vehicle
• Complete the task - surfacing all needed products to complete a specific task
• Click and Collect - a notional leading 15 mintue turn around - with alternate store availability

Over a 4 year period, I was responsible for all UX/UI decisions, managing third-party providers and educating both the executive team and repco staff.