Ben Shapira | Award winning brand and graphic designer, entrepreneur and educator.

Yes. If you already provide a strong product or service, your visual identity should reinforce that strength rather than dilute it. A well-considered visual identity builds credibility, sets you apart, and makes your business feel premium from the very first impression.

There are two main reasons why clients prefer to work with me instead of an agency:

First, agencies work on volume. Often you will be sold a package, but the work is actually done by a junior designer with significantly less experience - leaving you with a lower quality output.

Second, agencies have significant overheads so they will charge you more for your branding.

I bring 30+ years of experience and do all the work myself. This means lower costs to you with the highes quality outcomes.

Yes, but at what cost? AI tools are great - but they are just tools. They lack the understanding of context and have limited ability to translate abstract concepts into creative outcomes. Your investment in your brand needs to be consistent across all media and needs to represent you values, product/service and built long-term trust.

Typically this process takes 2-3 months to complete. It's important to spend the appropriate time to consider all outcomes, ideas and to ensure the branding works across all media. If you do have a shorter timeline requirement, this can be accommodated.

Yes. Over my 30+ years I have completed over 2,000 projects including brochure sites, complete ecommerce sites, bespoke builds, simple and complex mobile apps, print brochures, packaging, storefront signage, presentations and more.

Our discovery call is a great chance to discuss your additional needs and plan for their design and development.

Your business will receive a complete pack including your logo in a variety of sizes, file format, transparencies that can be used for digital and print purposes. In addition your will get files for use as icons for your website and social media, a complete styleguide and if requested, headers for your LinkedIn profile. Any additional items required and be scoped separately.

3 lights USA

yack

Columbus Avenue