~ digital strategy consultant ~
Advice. Strategy. Analysis.
After 20+ years leading award winning ad agencies, I now choose to work directly with brands; with their internal teams to educate and advise on getting the most out of search, ecommerce conversion, UX and social media.
~ it’s all about the process ~
Collect. Audit. Identify.
Audit your current digital presence so you know where you stand and where your opportunities are. Those opportunities will lead to the development of a digital strategy designed for success.
General Usability (UX/UI) Audit.
Critical website functions are mapped against known consumer personas. These behaviours include navigation, search, order, enquiry and any other task your business sees as critical. Recommendations are provided to simplify and optimise these tasks.Find Out More
eCommerce Conversion Optimisation Audit.
Specifically designed for eCommerce sites, we analyse the critical path to purchase to determine ways to maximise cart size and checkout conversions. Optional consulting to work with your development agency is available.Find Out More
Comprehensive Search SEO/SEM Audit.
Get an in-depth analysis of your on-site SEO. Get recommendations on standards compliance that will help your site to get the most organic traffic possible – then look at your paid search strategy to deliver even more targeted traffic to your site.Find Out More
Social Media Advertising Audit.
Our analysis will identify opportunities to drive more awareness, drive effective consumer engagement and convert existing customers into valuable brand advocates, driving credibility and highly qualified conversions to your site.Find Out More
~ leveraging key learnings ~
Strategise. Build. Educate.
Develop a digital strategy that supports your day-to-day communications (BAU), campaign requirements, new product launches and most importantly, addressed your key gaps in offering.
Digital Strategy Workshops
Many businesses need assistance in developing a digital marketing strategy. These single and multi-day strategy workshops cover a variety of topics including setting objectives, defining consumer personas, a top line review of your digital presence along with a collaborative creative brainstorming session. Business are asked to bring all key stakeholders to these sessions with the output being the skeleton of a comprehensive digital strategy.Find Out More
Senior managers and executives focus on growth, automation and profitability however when it comes to digital marketing, there can be a disconnect due to a lack of technical vocabulary. By engaging in one-on-one, small-group or large-group training sessions on a variety of digital topics, management and executives can learn the fundamentals of the digital marketplace, gaining the tools to get the best out of their vendors and agencies.Find Out More
A selection of clients
Current and past clients – some direct and other via agency relationships.
~ solution centre ~
Industry insights, news and opinion.
Business are quick to react to a drop or perceived drop in website conversions by immediately putting a site-wide discount…
For several years we have heard of this new trend in digital production called Agile. The general idea is to…
Advertising is about providing incremental value to our clients over a period of time, helping them drive awareness, engagement and…
Recently a fellow digital specialist proposed a hypothetical question; ‘if display advertising disappeared tomorrow, how would digital marketers spend that…
We see it all the time, popup boxes (modal boxes) that encourage users to register or sign up for newsletters;…
The dawn of the Internet was heralded as the age of open information. The Internet was supposed to be an…
So you go to a website and shortly after arriving, a modal box greets you to subscribe to a newsletter…
Many of my clients see the term ‘bounce rate’ on their Google analytics dashboard but have no idea what this…
So 2016 is now in full swing and Google is not sitting quietly. There are rumours that the next iteration…