~ independent digital consultant ~

~ digital strategy consultant ~

Advice. Strategy. Analysis.

After 20+ years leading award winning ad agencies, I now choose to work directly with brands; with their internal teams to educate and advise on getting the most out of search, ecommerce conversion, UX and social media.

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~ it’s all about the process ~

Collect. Audit. Identify.

Get an independent assessment of your website, ecommerce conversion, organic/paid search or social media presence with a simple best-practice audit. Key learnings will help to identify quick win opportunities and a forward-thinking digital strategy for your business.

General Usability (UX/UI) Audit.

Critical website functions are mapped against known consumer personas. These behaviours include navigation, search, order, enquiry and any other task your business sees as critical. Recommendations are provided to simplify and optimise these tasks.

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eCommerce Conversion Optimisation Audit.

Specifically designed for eCommerce sites, we analyse the critical path to purchase to determine ways to maximise cart size and checkout conversions. Optional consulting to work with your development agency is available.

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Comprehensive Search SEO/SEM Audit.

Get an in-depth analysis of your on-site SEO. Get recommendations on standards compliance that will help your site to get the most organic traffic possible – then look at your paid search strategy to deliver even more targeted traffic to your site.

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Social Media Advertising Audit.

Our analysis will identify opportunities to drive more awareness, drive effective consumer engagement and convert existing customers into valuable brand advocates, driving credibility and highly qualified conversions to your site.

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~ leveraging key learnings ~

Strategise. Build. Educate.

Develop a digital strategy that supports your day-to-day communications (BAU), campaign requirements, new product launches and most importantly, addressed your key gaps in offering.

Digital Strategy Workshops

Many businesses need assistance in developing a digital marketing strategy. These single and multi-day strategy workshops cover a variety of topics including setting objectives, defining consumer personas, a top line review of your digital presence along with a collaborative creative brainstorming session. Business are asked to bring all key stakeholders to these sessions with the output being the skeleton of a comprehensive digital strategy.

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Corporate Training

Senior managers and executives focus on growth, automation and profitability however when it comes to digital marketing, there can be a disconnect due to a lack of technical vocabulary. By engaging in one-on-one, small-group or large-group training sessions on a variety of digital topics, management and executives can learn the fundamentals of the digital marketplace, gaining the tools to get the best out of their vendors and agencies.

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A selection of clients

Current and past clients – some direct and other via agency relationships.

~ solution centre ~

Industry insights, news and opinion.