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Social Media Audit
With social media channels in place you can facilitate and guide the conversation – drive awareness and brand advocacy.
All too often business don’t adequately prepare for social media, it’s positives and negatives.
Social media is the one place where all of your current and potential consumers choose to engage with brand.
Unlike traditional digital or broadcast channels, consumers in the social space in large part choose to engage with brands. Aside from some in-feed and in-video ads, brands cannot interrupt consumer behaviour like they can in more traditional forms on advertising like TV and outdoor.
Your chance to be creative
When you are developing your strategy, you need to consider flexing your creative muscles. It is critical for any brand to have a personality. To have a set way of speaking in their posts that can then be replicated when communicating directly with consumers.
Know who you are talking to – consumer personas
Social media platforms have incredible systems designed to allow you to be as general or as specific as you want when targeting its members. It is critical to understand when/where targeting is required as it will change the cost of delivery and impact your success.
Four Key areas
How do you provide added value to your consumers so they actively participate in conversations and feel appreciated? What creative content do you need to keep your customer engaged?
How do you deal with negative consumer sentiment? What plans do you have in place to protect your brand and address consumer concerns at the same time? What is you escalation policy?
At what points in your customer and product lifecycles do you engage with consumers? How do you leverage their excitement for your brand and at what points do you engage them to repurchase your products?
How do you support your PPC campaigns and activities to drive consumers from an interest based search to ultimately purchase your product?
Measure all points of contact
Given the complexity of the social space, it is easy to confuse success and failure – or to simply not have enough information to make effective decision.
Knowing what to collect and how to interpret the results will make a world of difference in making effective decisions on your future marketing activities. What content is resonating with consumers? How does that track against referrals vs direct website conversion? It is easy to get lost in a sea of data.
So after the audit is complete, what happens? Well, we come to your office to present our finding to you, your team and work with you to develop a timeline to write your strategy and action it. This would include a collaborative brainstorming session to help get the creative juices flowing.
We are agency agnostic which means we are happy to work with your incumbent agency, however when it comes to social media we are strong believers that community should always be handled internally. This is more economically viable as well as responsive for the brand.
We recommend that any social strategy should be reviewed every six months. This can address any changes in creative, upcoming campaigns as changes to social channels.
So how do you get started. Well, complete the form at the bottom of the site or contact direct in Australia on 0450 416 957.
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