Social Media Audit

~ services ~

Social Media Audit


With social media channels in place you can facilitate and guide the conversation – drive awareness and brand advocacy.

 

All too often business don’t adequately prepare for social media, it’s positives and negatives.

Social media is the one place where all of your current and potential consumers choose to engage with brand.

Unlike traditional digital or broadcast channels, consumers in the social space in large part choose to engage with brands. Aside from some in-feed and in-video ads, brands cannot interrupt consumer behaviour like they can in more traditional forms on advertising like TV and outdoor.

Your chance to be creative

When you are developing your strategy, you need to consider flexing your creative muscles. It is critical for any brand to have a personality. To have a set way of speaking in their posts that can then be replicated when communicating directly with consumers.

Know who you are talking to – consumer personas

Social media platforms have incredible systems designed to allow you to be as general or as specific as you want when targeting its members. It is critical to understand when/where targeting is required as it will change the cost of delivery and impact your success.

Four Key areas

Community


How do you provide added value to your consumers so they actively participate in conversations and feel appreciated? What creative content do you need to keep your customer engaged?

Crisis Mitigation


How do you deal with negative consumer sentiment? What plans do you have in place to protect your brand and address consumer concerns at the same time? What is you escalation policy?

Lifecycle Marketing


At what points in your customer and product lifecycles do you engage with consumers? How do you leverage their excitement for your brand and at what points do you engage them to repurchase your products?

Paid Advertising


How do you support your PPC campaigns and activities to drive consumers from an interest based search to ultimately purchase your product?

Measure all points of contact

Given the complexity of the social space, it is easy to confuse success and failure – or to simply not have enough information to make effective decision.

Knowing what to collect and how to interpret the results will make a world of difference in making effective decisions on your future marketing activities. What content is resonating with consumers? How does that track against referrals vs direct website conversion? It is easy to get lost in a sea of data.

Outcomes

So after the audit is complete, what happens? Well, we come to your office to present our finding to you, your team and work with you to develop a timeline to write your strategy and action it. This would include a collaborative brainstorming session to help get the creative juices flowing.

We are agency agnostic which means we are happy to work with your incumbent agency, however when it comes to social media we are strong believers that community should always be handled internally. This is more economically viable as well as responsive for the brand.

We recommend that any social strategy should be reviewed every six months. This can address any changes in creative, upcoming campaigns as changes to social channels.

Getting started

So how do you get started. Well, complete the form at the bottom of the site or contact direct in Australia on 0450 416 957.

Available Audits

General Usability (UX/UI) Audit.


Critical website functions are mapped against known consumer personas. These behaviours include navigation, search, order, enquiry and any other task your business sees as critical. Recommendations are provided to simplify and optimise these tasks.

Find Out More

eCommerce Conversion Optimisation Audit.


Specifically designed for eCommerce sites, we analyse the critical path to purchase to determine ways to maximise cart size and checkout conversions. Optional consulting to work with your development agency is available.

Find Out More

Comprehensive Search SEO/SEM Audit.


Get an in-depth analysis of your on-site SEO. Get recommendations on standards compliance that will help your site to get the most organic traffic possible – then look at your paid search strategy to deliver even more targeted traffic to your site.

Find Out More

Social Media Advertising Audit.


Our analysis will identify opportunities to drive more awareness, drive effective consumer engagement and convert existing customers into valuable brand advocates, driving credibility and highly qualified conversions to your site.

Find Out More