Ecommerce Conversion Optimisation Audit

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Conversion Optimisation Audit

Learning, testing and improving your site by developing tactics that engage your customers and drive sales.


Optimising your digital properties is a constant opportunity to innovate.

Incentives cost you margin while tactics drive basket size growth and increased cart conversions.

Is your website experiencing a large number of abandoned shopping carts? How do you drive more conversion? Most business rely on discounting their products or services. That should always be a last resort.

Understanding your customer

Different customer segments will interact with your website. Understanding who these people are, their reasons for engaging with your site and finally what motivates them when it comes to a purchase.

If you want to get to know your customer better, try:

  • On-site video capture of consumer sessions
  • Google Analytics data including ecommerce goals and event tracking
  • Third-party consumer industry reports
  • If you afford it – Roy Morgan or Neilson data
Why Do Customers Abandon Their Shopping Carts?

For most ecommerce sites, there are three primary reasons why consumers are abandoning their shopping carts.

Asking Too Much

37% of customers will abandon their shopping experience if they are forced to setup and account in order to complete their transaction. While the data is vital to the brand, there are other ways of getting it without becoming a bottleneck.

Taking too much time

How many steps does your checkout take? Is all the information critical to the task at hand? How can you simplify the entire process to reduce the time to completion while still ensuring a profession experience that stokes trust?

Pricing Transparency

Are you being clear at every step of the checkout? What about shipping costs? Are the correct discounts being applied? Making it clear to the customer exactly what they will be paying at the end of the experience is critical to avoid cart abandonments.

After your UX is fixed, then apply tactics

Once you have optimised your checkout process, you should see a significant increase in your conversion rate. But that is not the end of the equation. There are tactics you can employ that will help to increase basket size, further reduce abandon carts and drive loyalty to build repeat business.

Testing Tactics

No matter what changes you make, it is critical to test, collect data and assess the value of the changes you have made. We have tools that can make small change on the fly without any coding changes to your website. This includes copy, buttons, colour, small forms etc.

For larger or more involved changes, we can work with you and your vendor to ensure the best results. We are agency/vendor agnostic and are happy to work with any of your current suppliers.

Getting started

So how do you get started? Well, complete the form at the bottom of the site or contact direct in Australia on 0450 416 957.

Available Audits

General Usability (UX/UI) Audit.

Critical website functions are mapped against known consumer personas. These behaviours include navigation, search, order, enquiry and any other task your business sees as critical. Recommendations are provided to simplify and optimise these tasks.

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eCommerce Conversion Optimisation Audit.

Specifically designed for eCommerce sites, we analyse the critical path to purchase to determine ways to maximise cart size and checkout conversions. Optional consulting to work with your development agency is available.

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Comprehensive Search SEO/SEM Audit.

Get an in-depth analysis of your on-site SEO. Get recommendations on standards compliance that will help your site to get the most organic traffic possible – then look at your paid search strategy to deliver even more targeted traffic to your site.

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Social Media Advertising Audit.

Our analysis will identify opportunities to drive more awareness, drive effective consumer engagement and convert existing customers into valuable brand advocates, driving credibility and highly qualified conversions to your site.

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