~ developing skills and knowledge ~
Learn digital marketing concepts, gain a digital vocabulary and learn about current and future digital trends so you can interact with your teams and suppliers armed with knowledge.
Lead by example and have the ability to interact with your key vendors.
- Search Engine Optimisation
- Paid Search
- Social Media
- Email and CRM
- Digital Analytics
- Custom Topics
Executives are time poor but need to keep up-to-date on digital principals, best-practice and trends. Having this knowledge not only build credibility with employees but allows you to have effective conversations with critical suppliers.
Quick, informative and impactful.
Each topic is available in an entry level and and advance format – giving you flexibility to learn at your own pace. Sessions are always in plain english so you can get the most out of the experience.
Each session can be tailored in length to the time you have available. Sessions can range from 1 hour to half-day to full-days in length.
Flexible training options.
One-on-one, small group and large group formats are available to meet your requirements.
Personalised one-on-one training sessions on any digital marketing topic you choose. These sessions can be conducted at your office or off-site, depending on preference. Sessions can run on a regular schedule or on a per-session, ad-hoc basis. Advanced booking is required.
For groups ranging from two to ten participants, these sessions typically revolve around a specific digital topic like organic search or social media advertising. Entry level topics can range from SEO and paid ads (SEM) to social media marketing and more…
Ten or more participants, these sessions are typically for entire teams including traditional marketing teams, executive boards and middle management. Topics covered here are typically general in nature but can cover virtually any digital marketing topic.
Many executives want:
- A vocabulary when it comes to discussion the marketing funnel. To better understand the various ways of attracting customers through earn and paid media.
- To better understand the various types of tactics we use to increase basket size or checkout conversions for ecommerce sites.
- Understand how to make their website perform better in search engines so they can maximise their paid media spend.
- To learn how to structure a digital marketing team within their organisation. Learn what skills are needed across each discipline.
- To better understand the analytics that are being captured by Google and how to interpret the resulting data.
- Understand how automation can increase consumer loyalty and sales volumes while decreasing costs.
There is an endless supply of topics.
Executives need to ensure that they are fluent in the language of their marketing teams and vendors. Digital marketing continues to become more and more complex as time goes on. Don’t get left behind – start learning today – at your own pace.
So how do you get started? Well, complete the form at the bottom of the site or contact direct in Australia on 0450 416 957.
General Usability (UX/UI) Audit.
Critical website functions are mapped against known consumer personas. These behaviours include navigation, search, order, enquiry and any other task your business sees as critical. Recommendations are provided to simplify and optimise these tasks.Find Out More
eCommerce Conversion Optimisation Audit.
Specifically designed for eCommerce sites, we analyse the critical path to purchase to determine ways to maximise cart size and checkout conversions. Optional consulting to work with your development agency is available.Find Out More
Comprehensive Search SEO/SEM Audit.
Get an in-depth analysis of your on-site SEO. Get recommendations on standards compliance that will help your site to get the most organic traffic possible – then look at your paid search strategy to deliver even more targeted traffic to your site.Find Out More
Social Media Advertising Audit.
Our analysis will identify opportunities to drive more awareness, drive effective consumer engagement and convert existing customers into valuable brand advocates, driving credibility and highly qualified conversions to your site.Find Out More