Digital Strategy

  • To be better advertisers, we need to first be customers

    Advertising is about providing incremental value to our clients over a period of time, helping them drive awareness, engagement and…

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  • Answering the hypothetical – with no digital display, how spend to our clients’ money.

    Recently a fellow digital specialist proposed a hypothetical question; ‘if display advertising disappeared tomorrow, how would digital marketers spend that…

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  • Don’t buy into making fake reviews – have a better strategy for success

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  • The Conversion Illusion – Real business objectives are being obscured by forced engagement

    We see it all the time, popup boxes (modal boxes) that encourage users to register or sign up for newsletters;…

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  • Single Source Attribution Data and Online Privacy

    The dawn of the Internet was heralded as the age of open information. The Internet was supposed to be an…

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  • Bounce rates: What you can learn and how to improve them?

    Many of my clients see the term ‘bounce rate’ on their Google analytics dashboard but have no idea what this…

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  • Agencies and Clients: The Google Penguins are coming again soon…

    So 2016 is now in full swing and Google is not sitting quietly. There are rumours that the next iteration…

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  • There’s no such thing as an enterprise CMS

    From small businesses to multi-national corporates, clients are always looking for the best solution to their website needs. A CMS…

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  • Even basic data can help you make more sales

    So you’ve invested in an e-commerce site – that’s great! So how do you get the most out of your…

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  • Is it time to rethink digital display?

    For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to…

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