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To be better advertisers, we need to first be customers
To be better advertisers, we need to first be customers
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Advertising is about providing incremental value to our clients over a period of time, helping them drive awareness, engagement and sales. We have a variety of channels and tactics at our disposal along with terabytes of data to help inform our decisions, but in the modern age of advertising, we…

Answering the hypothetical – with no digital display, how spend to our clients’ money.
Answering the hypothetical – with no digital display, how spend to our clients’ money.
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Recently a fellow digital specialist proposed a hypothetical question; ‘if display advertising disappeared tomorrow, how would digital marketers spend that portion of their budget?’. A very interesting question indeed – and I take a strong view. The idea that we are still even considering digital display as part of our…

Don’t buy into making fake reviews – have a better strategy for success
The Conversion Illusion – Real business objectives are being obscured by forced engagement
The Conversion Illusion – Real business objectives are being obscured by forced engagement
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We see it all the time, popup boxes (modal boxes) that encourage users to register or sign up for newsletters; obscuring website content within moments of a page load. What seems like a quick win for businesses (gathering consumer data) obscures the real purpose behind a businesses website – selling…

Single Source Attribution Data and Online Privacy
Single Source Attribution Data and Online Privacy
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The dawn of the Internet was heralded as the age of open information. The Internet was supposed to be an open platform where people of the world – regardless of age, education, ethnicity, sex or any other defining factor – could share ideas and learn from each other. It was…

Failed UX and the proliferation of forced user engagement
Failed UX and the proliferation of forced user engagement
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So you go to a website and shortly after arriving, a modal box greets you to subscribe to a newsletter or get a discount. Alternatively, you go to a news site, open articles of interest in new tabs so they load in the background, only to have videos auto-play, interrupting…

Bounce rates: What you can learn and how to improve them?
Bounce rates: What you can learn and how to improve them?
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Many of my clients see the term ‘bounce rate’ on their Google analytics dashboard but have no idea what this term means, how it is calculated and how to deal with the issues it represents. This very simple number that often leads to a lot of confusion but many businesses…

Agencies and Clients: The Google Penguins are coming again soon…
Agencies and Clients: The Google Penguins are coming again soon…
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So 2016 is now in full swing and Google is not sitting quietly. There are rumours that the next iteration of the Google Penguin algorithm is set to be released in March of this year. So what does this mean for your business or that of your clients? Well, first…

There’s no such thing as an enterprise CMS
There’s no such thing as an enterprise CMS
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From small businesses to multi-national corporates, clients are always looking for the best solution to their website needs. A CMS is a common request from most businesses; as they plan to manage content over the long-term. In most cases, that never happens, meaning that businesses are often investing in infrastructure…

Strategic thinking is the future of the agency/client relationships
Strategic thinking is the future of the agency/client relationships
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Agencies are a bit of an ageing dinosaur. They have yet to see that the real future of agency client relationships is strategy. Agencies have been accused of being fairly superficial in their understanding of their clients true business needs, opting for a simple campaign based, interruption approach to brand…

Even basic data can help you make more sales
Even basic data can help you make more sales
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So you’ve invested in an e-commerce site – that’s great! So how do you get the most out of your marketing dollar? Data can help you understand how you are driving traffic, what your customers are doing on your site and where customer objections are creating drop offs in the…

Is it time to rethink digital display?
Is it time to rethink digital display?
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For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s dramatically. Its time digital goes beyond the traditional…